Twin Cities Brewing

I've started working with a friend on building an identity for his newly created business, Twin Cities Brewing, a brewing supplies company. After researching I found that the majority of logos for brewing beer or wine had similarities. Most had the color of beer and used wheat, barley, and/or a mug of beer. I thought going away from this cliched design idea would make the TCB logo stand out among the competition. I observed the process of brewing beer as a science experiment with tubes and burners and large pots and I thought the visual look of a square on the periodic element table would best resemble that process.